SubscriptionWearablesConsumer Rights
The No-Subscription Smart Ring Is Not Dead. The Industry Just Wants You to Think So.
Oura filed for IPO. RingConn got pulled from Amazon. Ultrahuman and Luna are banned in the US. A Reddit user asked if the no-subscription smart ring dream is dead. It is not. But the remaining options are smaller, founder-led, and built on economics that venture capital hates.
James Hoffmann May 25, 2026 · 11 min read